![]() There are three factors that can be adjusted to tip an idea to a social epidemic: the messenger, the message itself, or the context of the message. ![]() This book focuses on how to push ideas or products to a tipping point in order to create a social epidemic. That threshold is called the tipping point. ![]() Epidemics don’t build gradually and steadily they grow and reach a boiling point or critical mass, at which point they explode and turn into an epidemic.In the case of a flu going around the office, a change in the strain of the virus could make it last longer, which creates a bigger window of time that people are sick and can spread the germs. Whether a virus or an idea, it passes quickly and easily from person to person. Ideas, messages, behaviors, and products can spread through a population in a social epidemic in the same way that viruses spread.Įpidemics have a few common characteristics. Then each infected person passes the germs to more people, and with exponential speed and reach the virus spreads until it reaches epidemic proportions. ![]() Take a cue from medical epidemics: When a virus spreads, it starts with one person - Patient Zero - who gets sick and infects a handful of others. How do you create a trend, or a social movement, or a product that people can’t get enough of? What you are trying to ignite is a social epidemic, when an idea, message, or product spreads through the public masses like wildfire and creates a craze. 1-Page Summary 1-Page Book Summary of The Tipping Point ![]()
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